Primarily focus on providing tools and capabilities that impact business results and aid in Visa's transformation to a data driven marketing organization.
Ability shape and train the marketing organization and their application of data and technology
Develop, oversee and execute digital measurement and segmentation strategies for key global, regional and local marketing strategies
Advise key stakeholders of data, audience and programmatic marketing opportunities and strategies
Develop and manage the Implementation Playbook or technical documentation including best practices and learnings
Draft technical requirements, implement and QA advertising and marketing technology platforms, liaising with Marketing and Engineering teams
Effectively analyze complex issues, identify possible solutions, and present recommendations to stakeholders and agencies
Ability to manage workload across simultaneous projects with proven success coordinating cross departmentally to accomplish goals
Intelligent, Independent, Self Motivated, Driven, Competitive, Social, Creative, Persistent, Dedicated, Resourceful and Technically adept
Candidates should have experience with three (3) or more following solutions:
5 years in Digital Marketing (Demand or Supply): Ad Operations, Programmatic, Social,
Domain expertise in DCM, FB, DBM, GA360, BigQuery, etc
Robust understanding of Tag Management Systems, Customer Data Platform, Data Hubs, etc
Experience in Web and Mobile Analytics, and Testing
Passionate for online marketing optimization, data technologies and the advertising/marketing
Able to extract, interpret, and effectively communicate data patterns
Have excellent verbal and written communication skills
Bachelor of Marketing, Information Systems or related field
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.
All your information will be kept confidential according to EEO guidelines.
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Website : http://www.visa.com
Visa connects consumers, merchants and financial institutions around the world with products and services that make payments more convenient and more secure.