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Social Media Manager

New York City, NY

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Job Summary:
At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

BAMTECH Media is a leading technology services and video streaming company owned by The Walt Disney Company, MLB Advanced Media and the National Hockey League. BAMTECH is passionate about the high-quality experiences and monetization results we deliver for our customers, their audiences and our fans. By driving technological innovations, BAMTECH aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.

The Customer Acquisition team is tasked with driving new subscriber growth to BAMTECH. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel
Develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
Successfully apply paid social strategy and manage within existing channels (i.e. Facebook, Instagram, Twitter, etc.) and growth of new channels
Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Optimize budget across platforms and tactics to deliver positive return on marketing spend
Track, monitor, and optimize performance against key KPIs
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Support ongoing creative and landing page experimentation and testing
Recommend new paid social tactics, concepts, and approaches to inform broader marketing strategy
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications:
4 years paid media & acquisition experience required
Deep knowledge of & hands on experience managing key digital platforms (Facebook Ad Manager, Twitter Ads, etc.)
Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
About BAMTECH Media:
BAMTECH is a streaming technology joint venture between The Walt Disney Company, Major League Baseball Advanced Media, and the National Hockey League. BAMTECH handles streaming for numerous partners, some of which include, HBO, MLB, NHL, Eurosport, ESPN, and World Wrestling Entertainment.

Fans demand access to content on their own terms on any device, anytime, anywhere. We are those fans. As a result, the BAMTECH Media team helped pioneer live event streaming over the Internet in 2002 for Major League Baseball. The passion to improve that experience led to many impressive firsts: the first 720p or HD Ready stream, the consecutive record for concurrent streams and the first stream in 8K ultra HD. Today, BAMTECH has a proven, scalable platform that powers direct-to-consumer applications for leading entertainment brands; and is now a major player in sports and eSports rights acquisition.

About The Walt Disney Company:****

This position is with BAMTECH, LLC, which is part of a business segment we call BAMTECH Media.

BAMTECH, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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