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Job Details

Senior Analyst SEO

Company name
Universal McCann Worldwide

Location
New York City, NY, United States

Employment Type
Full-Time

Industry
Ecommerce, Marketing, Project Management

Posted on
Nov 19,2019

Valid Through
Mar 03,2020

Apply for this job






Profile

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Analyst, SEO. In this role you will be responsible for helping Reprise Media clients improve their visibility in organic search results and social media channels. The senior analyst will contribute the majority of recommendations to one key client with the help of the SEO director. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Essential Functions

Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals

Optimize webpages and social media assets

Develop content recommendations and technical analysis presentations

Decide upon final keyword lists with minimal supervision

Prioritize tasks based on their likely effectiveness and ability to be implemented

Present findings and back up recommendations with hard data

Identify duplicates or other problems that can arise in reporting or optimization

Support business development and account teams as needed in SEO sales and presentations

Support marketing in the development of SEO case studies, white papers, blog posts, etc.

Perform other duties as assigned by director or associate director

Qualifications

Education:

Bachelor's degree or equivalent required

Work Experience:

2 - 4 years’ experience with SEO

Experience with project management tools is a plus

Financial or automotive experience is a plus

Experience with Fortune 1000 brands and/or within an agency environment

Skills:

Knowledge of social media and search engine marketing (SEM)

Expertise with Microsoft Excel, Word, and PowerPoint

Comfortable with platforms including Adobe Analytics (Omniture SiteCatalyst) or Google Analytics

Understanding of basic web development technologies with the ability to hand code HTML

Familiar with multiple keyword research, reporting, and link building tools

Understanding of why certain search results appear for various keywords

Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts

Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry

Excellent research, writing, and presentation skills with an attention to detail

Ability to multi-task and handle other duties as assigned

About Us

Reprise Media is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60 clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.

Job Location

New York, New York, United States

Position Type

Full-Time/Regular

Company info

Universal McCann Worldwide
Website : http://www.universalmccann.com

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