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Job Details

eCommerce Specialist

Company name
AC Hotel Atlanta Downtown

Location
Atlanta, GA

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Profile

The e-Commerce Specialist is responsible for the planning and implementation of hotels comprehensive e-commerce marketing, advertisement, and promotional programs, and website management, inclusive of Social Media marketing/management. Requires extensive interaction and coordination with hotels' General Managers, Directors of Sales, Directors of Revenue Management, eCommerce Manager or on-property liaison, and Corporate Regional Teams.

ESSENTIAL FUNCTIONS

Plan and execute advertising and promotion campaigns in support of established hotels' strategic sales and marketing plans. Manages the relationship between the hotels and internal/external marketing resources/vendors. Meet regularly with Corporate Regional Teams in proactively providing marketing and strategic plans to impact online visibility. Ensure all campaigns are in compliance with IHR and brand advertising standards and guidelines. Develop/Maintain Database Management/Marketing Efforts

Analyze and review current/proposed data entry, storage and maintenance methods

Provide template to create targeted hotel database

Assist in maintaining record of active database availability

Develop new and update existing mailing lists for hotels' marketing needs

Assist hotels in the development and implementation of internal/external electronic communication

Response Tracking for executed initiatives

Sales System auditing and maintenance for database accuracy

Attend weekly, monthly and periodic sales, revenue management and marketing meetings to implement new website changes.

Manages and maintains:

Electronic Marketing Efforts

Project Management

Internal/External Communication on projects and initiatives

Web Sites - Comprehensive on-line marketing

Logos, photography digital library

Manage merchandising programs (shopping carts)-on website.

Update and oversight of Internet sites including special promotions, accurate loading of hotel information, competitive analysis, trends and recommendations

Key Functions:

Implement, manage and oversee resources deployed to online blogs

Manage Social Media efforts within IHR Guidelines

Implement social networking efforts for all hotels, as applicable:

-Facebook

-Linked-In

- YouTube

-Twitter

-MySpace

Coordinate social networking in conjunction w/Advertising Aging

Assist all hotels with online Marketing:

-Banner Ads

-Spotlight

-Featured Properties

Coordinate/Manage all PPC Programs, including tracking of ROI

Oversee & Manage online presence for all hotels' outlets

Manage all outgoing E-commerce Markets; E-deals

Interstate Hotels & Resorts is an EEO/AA/Disabled/Veterans Employer. Click here

and here

to navigate to the EEO is the Law poster and supplement.

REQUIRED SKILLS & EXPERIENCE:

Requirements

MUST THE APPLICANTS SUPPLY THEIR OWN WORK PERMIT?:

Yes

BONUS?:

Yes

ACCOMMODATION PROVIDED?:

No

COMPANY NAME:

AC Hotel Atlanta Downtown

Company info

AC Hotel Atlanta Downtown

Company Profile

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