Senior Director of Member Engagement

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Senior Director of Member Engagement

We're Looking For...

A Senior Director of Member Engagement to join our entrepreneurial, analytical, and fun marketing team. As a leader on the Member Engagement and Communications team, this role will drive strategy and execution across the member lifecycle (new member, active buyer, and top shopper / loyalty) to accelerate Rue Gilt Groupe top-line growth, retention, and member lifetime value. This role has additional direct management responsibility for the Rue La La and Gilt International Business.

What You’ll Do...

Develop and deliver meaningful programs, campaigns and experiences across the member lifecycle that drive member progression, visitation, activation, and loyalty. Key outcomes include delivery of active buyer and buyer revenue goals.

Establish industry-leading customer relationship marketing programs utilizing a test and learn methodology to implement traditional and non-traditional methods of engaging and retaining customers.

Develop and execute a comprehensive customer communications and lifecycle marketing strategy that encompasses email, push, SMS, onsite and mobile programs increasing customer engagement and lifetime value.

Lead quantitative and qualitative analysis to develop a deep understanding of customer needs and value drivers by life-stage across the Rue La La and Gilt Groupe businesses.

Generate and test new concepts and tactics that transform insight into action; scale successful pilots and transfer to go-to-market initiatives

Define, launch, and evolve loyalty, shipping and promotional programs that enhance customer engagement and profitability.

Develop the vision and end-to-end strategy to grow the Rue La La and Gilt International Business.

Own key metrics driving the engagement and retention area and proactively improve performance, setting a high bar for the team and partners in terms of member orientation and analytical rigor.

Communicate insights into drivers of performance and opportunities to the Rue Gilt Groupe Executive and Management teams on a monthly/ quarterly basis

Grow and inspire a team focused on driving customer behaviors that maximize engagement and revenue generation through coaching, feedback, and change management

Serve as a key leader within the company, identifying and driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology, and Buying/Merchandising

About You

5 years’ experience leading customer relationship marketing and loyalty programs.

Experience in e-commerce/retail or B2C; fashion and/ or high growth companies a plus

Proven track record of successfully establishing vision as well as designing, managing and scaling member lifecycle programs that drive meaningful value in a dynamic, fast-paced organization.

Demonstrated exceptional analytical horsepower and data-driven problem-solving skills; owned start-to-finish analytic solving of complex marketing problems (e.g., hypothesis, analysis plan, tools development, etc.) .

Strong people leadership skills with 3 years of team management experience

High tolerance for ambiguity with proven ability to drive rigorous prioritization and decision making to achieve complex goals

Entrepreneurial and global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization

Excellent communication and relationship management skills

An innovative, positive, and self-directed attitude

Passion for understanding consumer behavior and creating outstanding customer experiences

Additional Skills a plus:

Experience using analytics/ business intelligence tools such as Tableau, SQL, etc

Experience with Customer experience design and technical product management

Digital Marketing knowledge including social and display

SFMC (Salesforce Marketing Cloud) experience

ABOUT US:

Rue Gilt Groupe combines world-class merchandising, technology and marketing to create the most engaging and satisfying online shopping experience available. Each day, 35 million loyal Members turn to Rue La La and Gilt for everything from women, men and children's apparel and accessories to home décor and exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our Members daily. 

This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other

Company info

GILT GROUPE, INC.
Website : http://www.gilt.com/